Wildberries expands logistics footprint into Kazakhstan

Kazakhstan’s trade minister, Arman Shakkaliyev, confirmed the development on Tuesday, positioning the massive infrastructure project as a central component of the company’s long-term growth strategy. The scale of the new facilities signals a significant commitment to the regional market, even as the company grapples with mounting operational disruptions at home.

The timing of the announcement follows a string of attacks on the company’s domestic network. Overnight, two more Wildberries logistics centers in Russia were struck, highlighting the growing vulnerability of the retailer’s supply chain within its primary market. By scaling up capacity in Kazakhstan, the company is diversifying its footprint far from the reach of the ongoing conflict.